Open Mobile Navigation Menu

5 most followed celebrities and how much they earn per Instagram post

Share us:
  • Logo Facebook
  • Logo Twitter
  • Logo WhatsApp
  • Logo Pinterest
  • Logo Get Link
Rich & Famous
Author Image

By Mireya Bauch

August 23, 2022

Instagram has grown exponentially in strength and numbers since it first launched back in 2010. From which once was a platform for sharing photos, Instagram has evolved into that and so much more, such as a personal portfolio to showcase all kinds of work, a means of communicating and keeping in touch with friends, a place to start dating new people, shopping and e-commerce. Through its powerful all-seeing algorithm, Instagram has become a mirror for what we are interested in. 

Over time, Instagram has become an extremely powerful business tool, allowing businesses to invest in the ambassador avenue and giving way to the booming ‘influencer’ industry. If you scroll through Instagram at any point, you will see products and brands plastered all over your following page. High-profile stars make money from this by selling ‘space’ on their Instagram page in return for promoting the brand’s products. When it comes to the biggest names on Instagram, it is not a surprise that they are familiar suspects. 

Ever wondered how much money celebrities actually make on Instagram? Keep reading to find out the top 5 biggest names currently on Instagram and how much money they can make per Instagram post:


#1 Cristiano Ronaldo (458 million followers)

The infamous Manchester United football player, Cristiano Ronaldo recently became the first celebrity to surpass the 400 million follower mark, making him nearly 100 million followers ahead of #2 on the list. It is thought that he could earn a mouth-watering £1.72 million ($2.1 million) per sponsored post. 

#2 Kylie Jenner (351 million followers)

Socialite, owner of a cosmetics empire “Kylie Cosmetics” and Forbes confirmed billionaire, Kylie Jenner was dethroned last year, making her #2 on Instagram’s most-followed celebrity. Primary sources of income aside, Kylie Jenner is reported to sell a commercial shoutout on her Instagram page for £1.22 million ($1.5 million). 

#3 Lionel Messi (341 million followers)

Argentine-born football player, Lionel Messi was named FIFA world player for 5 years in a row, making his a major role model and influencer in the athlete community. As a result, he is reported to be Forbes’ highest-paid athlete. His desirability can score him up to £712,000 ($873,495) per sponsored Instagram post.

#4 Selena Gomez (330 million followers)

The actress and singer-songwriter has secured a number of endorsement deals over the past few years, making her a spokesman for high-profile brands including Louis Vuitton, Coca-Cola and Pantene which is advertised over her various social media platforms. It is safe to say that Selena is definitely an influencer and that is why she is paid in excess of £653,000 ($800,000) per Instagram post

#5 Dwayne “The Rock” Johnson (323 million followers) 

Former WWE champion and now a well-known action actor, it is no surprise that Dwayne Johnson is one of the most bankable celebrities around. “The Rock” has taken his Instagram to a new top-level, posting fitness and humour content, making his platform hugely desirable to brands and businesses. As a result of the demand that brands have to be featured on his page, Dwayne Johnson can earn around £1.2 million ($1.5million) per post. 


Like what you’re reading?

Subscribe to our top stories

By entering your email and clicking Sign Up, you're agreeing to let us send you customised marketing messages about us and our advertising partners. You are also agreeing to our Privacy Policy.

More From Rich & Famous

Close Mobile Navigation Menu

Share Us:

Logo Select Language
Contact Us Icon Contact Us
Close Mobile Navigation Menu