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How to maximise revenue from email marketing

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Personal Finance
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By Golden Medhurst

June 04, 2022

Email marketing is one of the most inexpensive and efficient digital marketing strategies, and it can help a business stay in contact with current and potential customers and earn more income for the business. In fact, for every 0.82 pounds you spend on email marketing, you have the potential to earn 35.94 pounds. That’s a return on investment of 4400%. If your email marketing return on investment is not good, there are a few strategies you can use to make your email marketing more effective and to maximise revenue. In this article, we’ll take a look at how to maximise revenue from email marketing.

Segment your email marketing list

Dividing your email marketing list into segments means that you to send more targeted emails, and this can dramatically improve your campaign results. In fact, email marketers have noted a 760% increase in revenue because of segmenting email campaigns. You can segment your list according to an array of characteristics including purchase history, demographics, stages of the sales funnel and behavioural data. Not all of your customers need the same thing, and segmenting your email list can increase the significance of your marketing efforts for each customer.

Personalize your emails

It is important to personalize your emails to make them more pertinent to individual subscribers. You can begin the email with something as straightforward as adding recipients’ first names in your email greeting instead of a generic “Hey” Just be sure to test drive your emails to avoid referring to subscribers by the wrong name. personalization of emails increases email click-through rates by approximately14% and conversions by 10%.

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Focus on deliverability

It is important to pay attention to your email deliverability. Do your emails reliably reach recipients’ inboxes, or are they entrapped by junk and spam filters? To get your emails past spam filters, you must create clean, quality content and avoid using words that trigger spam. You should always include an unsubscribe button at the bottom of all your emails because ff people can’t easily unsubscribe, they will be more likely to report your emails as spam.

Send the emails on the best days

The days you send your emails can have a big effect on the rates of engagement. Ultimately, you want to send your marketing emails when recipients are likely to open and read them. To determine the best days and times to send your marketing emails, you should track your email performance and measure the results.

Optimizing for mobile

Today, more than 50% of emails are opened on mobile devices, and that percentage will only continue to increase. You need to ensure your emails look good on mobile devices. tablets, and computer screens. If your emails don’t translate well on mobile devices, recipients will likely delete them or unsubscribe from them. You should choose templates that display on both desktop and mobile and ensure that your emails look good no matter which device the recipients use to view them.

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